Are you a business owner looking for ways to gain an edge over your competitors? If you answered positively to that then we may have the perfect idea – Go green.
Why should your business become eco-friendly?
Well, the Go Green movement is no longer reserved for the government or a certain group. It is now a collective responsibility that everyone needs to rise to. And this includes businesses – small, medium and large businesses alike.
From encouraging carpooling to educating your employees and rewarding eco-warriors in your firm, there are several ways you can go green in your firm without going under the knives.
Even more, eco-friendly businesses now enjoy a plethora of benefits. From financial benefits to better recognition and gaining an edge over your competitors, there are a ton of things you are missing if your business hasn’t joined the trend already.
Consider the following benefits before you throw the ‘go green’ idea out the door.
Increased Credibility
A good reputation is worth billions in the business world. No one wants to get in bed with a business they do not trust. Being an eco-friendly business automatically gives you an edge over others as it positions you as an authority in your field. Even better, research shows that over 80% of customers say they would rather trade with a sustainable business than others. Hence, it is safe to say that going green doesn’t only give you an edge over your competitor but it also increases your credibility in the business world.
An Eco-Friendly Business Will Attract Investors and Employees
As stated earlier, the green movement is now a general responsibility, cutting across everyone in the food chain. A recent survey shows that investors, as well as employees, would rather opt for an eco-friendly business than others. Thanks to the increased credibility that comes with going green, investors tend to trust a sustainable business more than non-sustainable businesses, thus giving you a better chance of getting them on your board.
Furthermore, employees with ‘green living’ values will most likely choose an eco-friendly business which reflects their value over others. With a large per cent of the population going green and very little businesses adapting to this change, you are sure to enjoy a higher employee retention rate compared to other companies.
Eco-Friendly Businesses Get A Tax Relief
Another cool benefit of being an eco-friendly business is that you get a break from some taxes. The government understands the importance of being an eco-warrior, even in businesses. Let’s face it, a huge amount of our natural resources are being used or processed by manufacturing companies and other businesses.
Therefore, governments across the world have taken to giving out incentives to encourage both large and small firms to join the green living movement, so as to maintain a sustainable environment.
The UK government – and most governments in general – encourage green businesses by cutting them some slacks in terms of tax. From tax reliefs to rebates and other monetary cuts, businesses now have a lot to gain by joining the green movement. Currently, eco-friendly businesses in the UK enjoy environmental tax reliefs and other financial bonuses.
Increased Sales
As far fetched as it may sound, statistics have clearly shown that that eco-friendly businesses stand a chance to attract more customers and increase their sales volume. As more people join the green movement, the demand for green products gets even higher.
As an eco-friendly business, you stand a chance to attract these customers compared to other businesses who do not sell green products. A ton of businesses and restaurants are already making the shift, adjusting their products and services to meet the growing number of ‘green customers.’ Don’t miss out of this huge opportunity!
More Productivity, Less Costs
Lastly, eco-friendly businesses tend to spend less on production and also enjoy increased productivity. How? Eco-friendly practices are generally cost-efficient. They tend to be easier to perform and way cheaper than other means. As such, businesses who employ these sustainable approaches or practices are most likely spending less in production cost - which ultimately leads to more savings – and gaining even better efficiency than before.
Using energy as an example, businesses spend a ton of money pounds generating energy for the proper running of their firm, especially those in the production/manufacturing sector. Turning to a more sustainable means of production will save them a substantial amount in the cost of production and increase their productivity too. Going green is an all-win situation. Don’t be left behind!
Conclusion
The benefits of going green today cannot be over-emphasized. Our world today is getting increasingly environmentally conscious. Therefore, it is critical for businesses to adjust to the growing demand of the ‘green customer base.’ By doing so, you position yourself for success, attracting more customers and investors than your competitors. In addition to that, you also get to enjoy financial benefits and better customer retention. If you are looking for a cool way to gain an edge over your competitors, then you should totally try going green. Do not miss out of this biggest opportunity of the century. Get on board today!